SaaS Company

SaaS business Landingi makes building, changing and optimizing landing pages easy for marketers, without the need for technical help. Headquartered in Poland’s Silesian metropolis region, Landingi provides services for over 4,000 companies across diverse industries, including Luxoft, Sony Music, Credit Agricole, PayPal, and many more.

"We feel that we have the process. We are now able to plan what we want to change, how we want to expand"

Blazej Abel, CEO & Founder

Video Transcript

Blazej Abel (CEO & Founder, Landingi):

I think SaaS companies, they could make a mistake, to be strongly focused on the product, and they could miss the moment, when they should start building a true sales process.

We are a SaaS marketing company. We’ve built software – a web app where marketers can build landing pages. They can change landing pages whenever they want. They save time and money, they can focus exactly on their job.

Why did you decide to focus on sales?

Blazej: Before we started working on a sales process, our communication was a little bit chaotic. And there was no process behind this. We were strongly focused on building a product as a SaaS company. We started focusing on sales to increase or change our conversion rates. It was impossible to make it just changing something in our app. We just needed to change something in us.

Why did you decide to work with a 3rd-party company to improve your sales process?

Blazej: We know that they are not so emotionally connected with our company. This emotional background could hurt you. Because you are sometimes focused on something that is important for you, not for your customers.

How do you feel now?

Blazej: We feel that we have the process. We are now able to plan what we want to change, how we want to expand this process. We have a really clear stage of sales. We exactly know what is wrong, what we should improve. I didn’t expect that these workshops would be so detailed. Really concrete tips – what we should do on every step.

We feel more confident working with the customers, having this background.

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