Services

Our mission is to help companies transform their great tech solutions into controllable sales and business results. 

We do this in different ways tailored to your situation – by implementing custom sales processes and strategies, identifying optimal sales channels, building teams and scaling, automating sales, and a range of other services.

Let’s get in touch and talk about where you’re at and where you want to be.

Sales is a learned skill - it's nothing you are born with! First you have to learn the processes of sales and the technical skill.

The idea is analogous to the classic R&D process. What we help out with is building and testing the sales process in parallel with the product development.

We help you test both, and create an optimal strategy for your product/service to be sold and scaled most efficiently.

We help out with building a full-structure strategy of B2B sales, implementing a variety of tools, and combining the data from those sources to a single connected business intelligence tool for higher efficiency sertanty on taken decisions.

Simple experience in the sales field often isn’t enough to bring in results, build trust and negotiate contracts. We help find, hire and onboard the best candidates so you bring in results faster.

When creating an efficient sales strategy, we focus not only on different steps of the strategy - but also on how to optimize and automate it. The end result is saving a lot of time, money and stress.

What we help with is creating an efficient lead generation process tailored to the target group’s needs, building sources of leads compliant with local regulations and creating channels to approach them to open opportunities for product /service demonstrations.

What we do is take on the sales management or even the entire sales operations as an outsourced team. We run prospecting, meetings, negotiations, leadership, team recruitment, sales analytics and more, so you can focus on creating and delivering the perfect product to your client.

Our mission is to help each tech (and B2B) company transform their great technological solutions into controllable sales and business results by implementing tailored sales processes, strategies, operations, building teams and identifying optimal sales channels.

Who we already helped

B2B Sales ​

First you have to learn the processes of sales and the technical skill.

Then it’s the hard-wired habits of mediocrity and laziness that one has to root out and change in order to build a winning mindset that can accomplish great things. 

Most people simply have no idea how to do this. But these skills and mindset are in high demand nowadays. 

That’s why we not only help build the process – we help the sales team implement these skills on an everyday basis – all to increase work efficiency and bring higher results.  

Sales R&D

What we encourage is not to focus only on technical aspects – but also on product communication

The idea is analogous to the classic R&D process. What we help out with is building and testing the sales process in parallel with the product development. 

But most importantly, we verify technical assumptions with real client needs at the development stage – where changes can be made more cheaply and easily vs. when the product or service is further towards maturity. 

Growth Strategy Testing & Selection

When scaling business, many leaders face the challenge of deciding the best strategy for their sales growth – for instance, choosing between building a large sales force internationally (with local reps and offices) or building out a network of distributors. 

The two paths are totally different as far as efficiency, cost, and “local influence”, but also control, market penetration and the ability to scale without external financing.

We help you test both, and create an optimal strategy for your product/service to be sold and scaled most efficiently.

Analytics and sales strategy

Most business owners know that gaining control over sales is quite often tied closely to multiple factors – understanding the data behind sales, developing a solid strategy, placing optimal business intelligence on top of it all – and being able to react and even pivot when the market demands it.

Unfortunately, just having a dashboard with general data, and implementing a CRM isn’t enough. 

We help out with  building a full-structure strategy of B2B sales, implementing a variety of tools, and combining the data from those sources to a single connected business intelligence tool for higher efficiency sertanty on taken decisions. 

Building a sales team

When growing a business, one of the biggest challenges is finding the best talent to lead the sales operations and bring in results.

The problem comes from an often complex recruitment and onboarding process (how to interview, test a candidate and get him to work asap).

Finding a  sales leader who’s a good fit (or even a sales rep) in the tech world is often harder than finding a talented senior developer.

Simple experience in the sales field often isn’t enough to bring in results, build trust and negotiate contracts. We help find, hire and onboard the best candidates so you bring in results faster

Sales automation

The bigger a company, the bigger the problems. A huge and common challenge for any effective sales and business leader is the lack of time. Time pressure and time efficiency in bringing sales results is often the biggest factor in failure or success. 

It’s said you cannot buy time. But you are able to buy and implement tools that will simply save time on everyday tasks (like email follow-ups, reminders, data analysis, calendar management, tasks etc.). This “found time” adds up and makes a difference.

When creating an efficient sales strategy, we focus not only on different steps of the strategy – but also on how to optimize and automate it. The end result is saving a lot of time, money and stress. 

Lead generation and outreach

Having a great product or service is key to success. Having someone to sell it to is even more important. When building a business, many leaders wonder how to generate leads efficiently. 

This is all the more true in a time when marketing, if not setup properly, can quickly burn through  budgets, and with ads being more and more expensive, with privacy regulations like GDPR or e-privacy limiting the use of cold contact. 

What we help with is creating an efficient lead generation process tailored to the target group’s needs, building sources of leads compliant with local regulations and creating channels to approach them to open opportunities for product /service demonstrations.

Sales outsourcing

Another common challenge of a tech company leader is evolving from a tech expert to a 360° business expert, having to take responsibility for HR, tech, sales, marketing and operations results.

Living more and more in a shared economy world, we want to find ways to outsource the areas we don’t feel confident about leading to others that focus solely on those. 

What we do is take on the sales management or even the entire sales operations as an outsourced team. We run prospecting, meetings, negotiations, leadership, team recruitment, sales analytics and more, so you can focus on creating and delivering the perfect product to your client. 

Presentations and Pitching

Coming up with a unique solution or inventing a great product does not make your company instantly successful

The “secret sauce” is the ability to deliver the ideas behind your product with the right energy and enthusiasm to your audience – whether they be potential clients, partners or investors. 

A great pitch is exciting to watch, even engrossing – all the while selling key points that engage the audience to want to learn more and move closer to “buy”.

Try NorthStar
For free

Let’s connect and learn more about your situation.

Let’s have a 20-minute chat – and then if it makes sense, we’ll set up a free workshop for you and your team. The workshop gives you actionable sales ideas you can use now – and lets you check if we are a good fit.